Our Story

For a long time, rebrands in Africa were primarily the territory of marketing agencies. If a company wanted a new logo, an identity refresh, or a complete overhaul, they’d reach out to a marketing agency that “also happened to do design.” The end result? A lot of forgettable logos and a few questionable design choices.


But the world is changing and so is branding in Africa. Today, we’re seeing a surge in specialised branding and design agencies that are no longer just dipping their toes into rebranding work; they’re diving headfirst into it. These agencies don’t just tack on “branding” as part of a broader marketing package; branding is their core focus. It’s what they breathe, live, and eat for breakfast.


This shift is crucial, because now, African businesses are focusing on building brands that resonate with both local and international audiences, brands that reflect the growing global influence of African culture, style, and innovation. No longer are we satisfied with generic logos or cookie cutter brand identities. We want designs that speak to the heart of Africa and communicate authenticity, quality, and relevance.

And that's where Revamp Africa comes in. We're here to document this transformation, give Africa's best branding agencies the recognition they deserve, and provide a space where brand identity work isn't just viewed as a visual makeover, but as a strategic, culturally significant undertaking that shapes how businesses are perceived, both locally and globally.

What to Expect from Revamp Africa

Here’s a preview:

  • Notable identity work - From the biggest corporate identities to the most exciting startups, we'll be analysing and reviewing the brand projects that matter in Africa. We'll give you the lowdown on the logos, the strategies, and the agencies making it all happen.

  • Agency features - Meet the branding agencies driving change across Africa. Get insights into the creative minds behind some of the continent’s most visually compelling and strategic work.

  • Trend tracking - We’re paying attention to the emerging trends in branding across Africa, whether it’s a specific visual style or a cultural shift influencing design. If something’s happening in branding, we’ll be talking about it.

  • Candid critiques - Not every rebrand hits the mark. We’ll be offering up honest takes, whether we love it, hate it, or simply think it’s “meh.” Brand identity is an art, and we’re here to have real conversations about it.

  • The future of African branding - Let’s talk about where the industry is headed. Branding in Africa is evolving, and we’re here to help map the journey. We’ll share insights on the growing opportunities for design agencies, the challenges African brands face, and how this new era of branding is influencing everything from consumer behaviour to the global stage.

Editorial categories:

  • Revamped - Before and after. These are the full transformations: agency led, strategically driven identity overhauls that signal a deliberate break from what the brand was. We document the work, examine the thinking, and tell you whether it earned the reset.

  • Launched - First impressions, done right. We spotlight new African brands that arrived with a considered, agency crafted identity from day one. Brands that launched already knowing who they are.

  • Moves - The strategic identity decisions African brands are making on their own terms. Renamings, consolidations, category escapes, quiet evolutions and the occasional very public misfire. No agency brief, just a brand deciding to become something different. Some of these land. Some don't. The writing will tell you which.

  • Featured - The agencies and studios building Africa's brand identity industry, one project at a time. We go behind the work to meet the people doing it, how they think, what they're building, and why it matters.

  • Tools - A practical, regularly updated resource for African designers and brand builders. The tools, platforms, references, and workflows worth knowing about.

Join Us on This Journey


If you’re passionate about branding, design, and the future of Africa, Revamp Africa is the place for you. Whether you’re a designer, a marketing professional, a business owner, or someone who simply appreciates great design, we invite you to join the conversation.

This isn’t just about logos. It’s about shaping Africa’s future through design, one rebrand at a time. And trust us, we’re just getting started.


What’s your take? 🤔